The rise of Generative AI, especially ChatGPT, is changing how people browse the internet , just like Google did in 1998. It also changing how we are doing Search Engine Optimisation.
Today, if you need information from the internet, you’re more likely to use ChatGPT or another Generative AI tool instead of Google.
The same applies to our customers. Depending on what they’re looking for, they’ll also rely on Artificial Intelligence instead of Google in most of cases.
However, people still use Google and will continue using it.
That’s the key. We need to optimize for both platforms. This is called GEO – Generative Engine Optimisation.
It is a blend of techniques used to optimize content for both Search Engine Optimisation and Generative AI.
GEO makes your content work smarter by aligning it with how Generative AI actually thinks. It’s not just about matching keywords anymore, but about understanding real intent and context.
This is a powerful way to create stronger content and increase visibility in search. In other words, you’re optimising your content so that AI tools will recommend it to users.
By 2026, the companies that optimize for both Google Search Engine Optimisation and Generative AI will be the ones showing up first when people search.
The Real Change in Search Engine Optimisation
Don’t get caught up in the technical jargon and optimize only for Generative AI and search engines. The real shift lies in human behaviour. That’s why GEO should prioritize people first, then cater to machine optimisation.
The best way to succeed is to understand how and why human behaviour is changing. How do people think, search, and make decisions?
Start From Yourself
You can’t understand others if you don’t understand yourself.
To begin realizing this change, start by reflecting on when and why you use ChatGPT instead of using Google, and when and why you turn to Google Search or other browsers instead of using Artificial Intelligence.
By doing this, you’ll gain insight into how people behave and learn how to optimize your content effectively.
Lack of Time
Chances are, you’d use ChatGPT when you’re short on time. You’d probably search for a quick answer about travel, places, or even a baking recipe.
Why spend ten or even thirty minutes searching on Google when you can get results in two seconds with the help of AI?
You wouldn’t. AI provides high-quality results, and if you follow the recipe, you’ll create great meals.
Business Purposes
Sometimes, you might have time for a traditional, “slow” Google search for business-related tasks.
But with the rise of AI, the place you work has embraced Artificial Intelligence, knowing that without it, the rapid changes driven by competitors using AI could leave them behind. That’s why you’d use it too for many of your everyday tasks.
Should You Always Trust The AI?
Now, ask yourself: when should you trust Artificial Intelligence, and when shouldn’t you? If you’re asking AI about the population of New York or top tourist destinations in your country, you’d probably get an accurate answer.
But if you’re at work, writing about the safest medical treatment, would you fully trust AI? Probably not.
You might use it to find useful links, but at the end of the day, you won’t let AI make conclusions for you. You’d prefer to go through the links yourself and make your own decisions.
So, you’ll use it just like you would use Google Search Engine. You’ll search for links that are most likely to contain reliable and useful information, but you’ll always double-check them.
And Why Does This Matter?
All of this information will help you understand how people evaluate your content and what search engines, along with AI tools, expect from you.
You need to grasp how people will consume your content and why, so you can write it in a way that AI tools will recognize its value.
So, the big question is – how?
Best Practices of GEO – Generative Engine Optimisation
Even in its early stages, there are steps you can take today that will make a difference. The world around us is evolving at lightning speed, and most likely, by this time next year, traditional SEO as we know it will have transformed into Generative Engine Optimisation practices.
1) Focus on ‘Simple Language’
As you already know, AI prefers simple, conversational English with the subject clearly explained and all the necessary details included.
So, when writing your content, it’s best to focus on this approach.
2) Hyper-Focus On Context & User Intent
AI is even better than standard search engines at understanding user intent, context, and the type of information the user wants to see.
Therefore, be hyper-aware and highly specific when creating content for your pages. Focus on serving a single audience and answering their specific questions.
3) User Experience Focus ( UX)
Make sure you stay on top of everything when it comes to On-Page, Off-Page, and technical Search Engine Optimisation, as AI places even more emphasis on simplicity, easy navigation, and useful information.
Create a clean, easy-to-navigate website with fast loading times. Interactive features like FAQs, live chat, or personalized content can make your content more useful to users and influence AI to recommend your content at the top of search results.
4) Optimize For Voice Search
As AI search engines improve, more people are using voice search to find what they need. That means they’re speaking their questions instead of typing them, and those queries tend to sound more natural and conversational. To keep up, try this:
- Use longer, more specific keywords.
- Write content that provides clear answers to common questions.
- Add FAQ sections that reflect how people actually speak.
Use short and simple language explanations with short bullet points, just like we did now.
5) Multimedia Optimisation
Things go beyond just text and images. Today’s search results include text, images, videos, rich snippets, maps, and many other types of information.
Whenever it makes sense and adds value, try to incorporate these into your blog content.
You Are Built Up With SEO Optimisation in 2025
Now, you’re ready! You have the knowledge to start your Search Engine Optimisation in a more modern, effective way that will boost your search rankings.
However, if you need a company to handle this for you, to ensure everything is done correctly, or if you simply don’t have the time to manage it while running your business, stay worry-free.
We can improve your website’s SEO optimisation, or better yet, improve your GEO now, so it’s ready for the 2026 updates.
Simply get in touch with us, and we’ll discuss how we can help improve your website optimisation while keeping your unique business goals in mind.
