If you’re thinking about starting to write blogs to improve your SEO Optimisation and provide your customers with extra value, but you’ve never done it before, or you’re unsure how to follow the best content writing practices in 2025, keep reading.
We’ll explain the most important part of content writing when creating blogs and which practices to implement to optimize for GEO (Generative Engine Optimization).
This approach helps you tailor your content not just for Google and other search engines, but also for artificial intelligence, which now often decides what content gets displayed, directly impacting your SEO optimization performance.
Provide value
Rule number one: give value.
If you want people to choose your blog over someone else’s, make sure you’re actually helping them.
Start with a topic you want to write about. Search it on your browser and check the first ten results.
Read through those blogs. Look at how long they are, what kind of info they include, and if they use any images or infographics.
That shows you what search engines think is worth showing on page one.
Once you’ve done that, it’s your turn to write. Try to make your blog better than the competitors. If it is not better, then write your blog in a different way. Try to explain things in a simpler and more interesting way.
Use easy language, helpful comparisons, or visuals that make things clearer.
That alone can make people stick with your blog instead of bouncing to another one. This is a positive signal to Google. As end results, your blog is more likely to show up in the first pages in the search engines.
That’s one of the best ways to boost your SEO Optimization.
Don’t Focus on Word Count
It’s important to include more useful information than your competitors, but don’t just add words for the sake of it.
Making things up or writing just to fill space will only bore your readers. If they feel like you’re wasting their time, they’ll leave and look for better content elsewhere.
That said, don’t be afraid to go deep and provide real value. People come with a problem – your job is to help them solve it.
The key is to write exactly as much as the topic needs. No more, no less. If it takes three pages, write three. If it takes nine, write nine. Just make sure every part is relevant and useful.
Yes, attention spans are shorter now, and many people prefer quick answers. But if your content is truly helpful, they’ll stick around. And when you help them understand something or solve a real issue, they’ll remember it, and they’ll trust you more for it.
Add More Elements Than Just Text
Even plain text can make a great blog, as long as it helps and educates your audience. But when possible, it’s a good idea to add more elements, like images, infographics, videos, or links to other pages.
These extras make your blog more visually appealing, easier to follow, and more engaging overall.
Not only SEO Optimisation – Focus on GEO
AI has taken over the internet, and like everything else, it’s changed how Search Engine Optimization works, too.
If you want your website to show up on the first page of Google, Safari, Bing, or any other search engine, you now need to write for both the browser and the AI behind it.
To do that, keep your language simple and clear. Focus on answering specific questions users might have. The easier your content is to understand, the more likely it is that both people and AI will find it useful and show it to others.
If you want to dive deeper, check out our latest blogs where we break down Generative Engine Optimization (GEO) in more detail.
Content Clusters
Instead of focusing on just one blog for a single keyword, create several blogs around the same theme.
Think of your keyword as the main topic. For example, if your main keyword is “SEO Optimization,” your topic should cover everything related to SEO.
This could include basic guides on optimizing a website, as well as more technical posts about using specific software or tools to improve SEO.
Search engines will recognize the depth of your content and start recommending your blogs.
Stay Consistent and Persistent With Your SEO Optimisation
As like anything in life that you are doing, being consistent and persistent is most important.
If you are writing one blog per month, keep writing one blog per month, and do not stop immediately.
Keep writing, keep providing value. Over time, the results will come.
The more you write, the better you will become at it, and the more value you will provide for your customers. If you stay persistent, you will be one of the few who keep up writing and don’t give up.
This attitude will help you not only with blog writing, but with anything in life!
If you want to learn more about how to improve your blogs, keep reading our blogs. We are sure that the information you find here will be valuable to you.
