Meta Ads have evolved significantly, particularly with advancements in AI-driven automation, audience targeting, new creative formats, and expanded ad placements.
These changes profoundly impact how Meta campaigns are run.
Staying updated with the latest techniques and strategies is crucial to keep pace with the evolving trends and standards of Facebook Ads; otherwise, advertisers risk falling behind.
This article provides an ultimate guide to Meta ad strategies, combining expert best practices, AI tools, and proven campaign structures.
The aim is to help you effectively run your campaigns and boost your return on ad spend (ROAS).
These Facebook advertising strategies are not mere suggestions; they are time-tested and data-backed methods designed to optimize ad spend and yield better results. Let’s dive in.
1. Use Meta’s Advantage+ Campaigns Smartly
Meta provides a suite of AI-powered tools that help you optimize your ad campaigns. But relying too much on automation without understanding its role can limit performance.
Advantage+ helps improve scalability, placements, and reach. These tools allow Meta’s AI to test and adjust faster than you could manually.
However, smart advertisers know the trick is not going all-in or fully manual. It’s about balance.
2. Optimize Your Ads with Advantage+ Creative Enhancements
Meta’s Advantage+ Creative can dynamically tweak your ad visuals, adjusting brightness, cropping, or background to better fit placements. But don’t use all of the enhancement automatically. Here, you want to be strategic.
Depending on your campaign type, and ad type, you will use different Advantage+ settings. You don’t want to automatically turn them all on or turn them all off.
Depending on your goals and the format of ads you are running, you will decide what you will choose or not.
3. Partner with Influencers to Grow Your Brand
Influencer marketing isn’t just for reach. Use creators to make authentic video ad content you can repurpose across Meta platforms.
Get influencers to:
- Show your product in action
- Share what they love about it
- Create native-feeling content for Reels/Stories/Feed
This saves time on creatives, builds trust, and adds a human face to your brand. Always secure usage rights for ads.
Pro tip: Micro-influencers often bring stronger engagement and lower cost per purchase than big names.
4. Reduce Campaign Complexity
Simplicity helps Meta’s AI optimize more effectively.
- Don’t oversegment your audiences
- Warm and cold traffic should be separated, but beyond that, keep structures lean
- Fewer ad sets = more budget per set = faster learning
Creative Count per Ad Set:
- €10–20/day? Run 2–3 ads per set.
- €1,000+/day? 4–6 ads per set is fine.
Dynamic Ads Creative and Advantage+ Shopping allow for more variation – use those for product variety testing.
5. Focus on the Right Meta Ad Metrics to Boost Conversions
Don’t obsess over vanity metrics like CPM, CTR, or CPC. Focus instead on, Cost Per Purchase / Cost Per Lead, Return on Ad Spend.
Forget vanity metrics like cheap impressions. While an ad reaching 100,000 people in a day seems impressive, it’s meaningless if the goal was to sell products with a limited-time offer.
Focus on profitability, not just reach.
You Are Ready to Grow Now
Following these steps will provide you with the proper strategy to start generating results, increasing your ROAS, and improving your Facebook ads campaign and business in general!
This is the most important reason why we advertise in the first place!
