If you’re looking to understand what social media content shooting is, its benefits, and how to plan and execute it effectively, be sure to check out this blog.
We’ll cover what you need to do if you’re handling it yourself, how to train your in-house marketing team to manage it, and how we can support you if you don’t have the time to manage it on your own.
What Are The Benefits of Social Media Content Shooting?
One of the biggest benefits of handling content shooting yourself is the ability to create content tailored to your business needs.
For example, if you run an eCommerce business selling home appliances both online and in your physical store, you may want to consider posting videos and pictures that engage customers both in-store and online.
When creating content yourself, you can specifically address these needs, whereas using pre-made content from the internet may not provide the same level of customization.
Generic Content & Copyright Issues
While using stock images from the internet isn’t illegal, it’s important to note that your content may not be as effective as it could be when using unique, self-created content tailored to your business.
Additionally, there’s always a risk that non-copyrighted material could eventually become copyrighted, particularly if someone purchases the rights.
This is rare but can happen, especially with music, images, or videos sourced from unreliable platforms.
Even if you’ve paid for the rights to use certain songs, images, or videos, there’s still a chance you could face legal issues. While this is usually resolvable, it could result in your content being removed in the meantime.
For these reasons, creating your own content is the safest and most effective choice.
You’ll have content that speaks directly to your audience, and you won’t face any legal complications.
What Kind of Equipment Do You Need?
Depending on the type of content you plan to record, you’ll need different equipment. For most social media content, your smartphone will do just fine, as long as it has a decent high-quality resolution.
In addition, make sure you have proper lighting. Reflectors are a great option to improve lighting in areas where it’s lacking.
You don’t need to spend a fortune, simple lighting equipment ranging from €100 to €300 can make a noticeable difference in your content quality.
To avoid shaky videos, consider investing in a camera stabilization holder. A steady video provides a better experience for your audience. These devices are available at various price points, starting from €100 up to €500.
Once you have all your equipment set up, you’ll notice improvements in your content. Expect a return on investment through more engaging social media posts, which will attract more potential customers.
Moreover, high-quality content will enhance your brand awareness and reputation, ultimately leading to more customers choosing your products or services over the competition in the long run.
How to organize Content Shooting?
The first step in organizing content shooting is deciding what you want to capture. Will it be a photo or a video? If it’s a video, what type of video do you have in mind?
You can even take it a step further and consider the video dimensions, will it be square, a reel, or both?
Are you planning to record a model or founder video, or perhaps just a product presentation?
Answering these questions will help you determine what needs to be prepared for the shoot.
Will you need to find a model, or should you coordinate with your in-house team to prepare the product you intend to shoot?
Prepare a Script
It’s a good idea to prepare a script for your shoot to avoid stumbling through the content creation process.
You can either print your script or open it on your mobile device. For maximum convenience, it’s best to have both versions available, just in case.
Additionally, sharing the script link with everyone involved in the shoot is a smart practice. This helps prevent any delays caused by disorganization.
Start With Content Creation
Now that you have all the equipment ready, have decided on the type of content to shoot, and prepared the location and materials, you can be confident that your content creation process will run smoothly and efficiently.
This approach ensures you’ll produce high-quality content while minimizing the time invested.
How Can We Help You With Social Media Content Creation?
If you’re too busy to organize and execute social media content shooting yourself, we’re here to help.
We are a creative digital marketing agency specializing in both photo and video content creation.
In addition, we handle post-production tasks such as video editing, graphic design, and even managing your social media on a monthly basis. This ensures you receive high-quality content, delivered to your audience in the most effective way.
To learn more, feel free to reach out, and we’ll discuss the details and explore how we can help you achieve your goals through social media content marketing.
